LIBERTY LONDON
LBTY CREATOR SERIES - ZEPHIRINE
In April 2024, Andrea Zanatelli was invited as the opening artist by Liberty London for their LBTY creator series. The project aims to reimagine one of the LBTY scents with the artist's signature lens. Andrea is assigned the fragrance Zephirine which is embellished with a Liberty archive pattern designed by Walter Crane.
The artwork is inspired by Liberty's eclectic and rich aesthetic, the Arts and Crafts movement and the Pre-Raphaelites.
Zephirine's ingredients play an important role in the inspiration for the work: the protagonist of the artwork is la Rosa Centifolia, 'the queen of flowers', particularly appreciated and celebrated in the Victorian era. Amber also plays a key role, where the living flower cries amber tears and stands out against a warm and gold rising sun.
The Gothic arch that frames the work is deliberately evocative of the iconic Tudor Revival style of Liberty’s flagship and the background is an adaptation of Walter Crane's Peacock Garden wallpaper design of 1889. Dante Gabriel Rossetti, William Morris and the Aesthetic Movement also act as sources of inspiration.
“Roman Widow or Dîs Manibus” by Dante Gabriel Rossetti, 1874
Interiors of the Liberty flagship store. Early 20th century
Cover of "A floral fantasy in an old English” by Walter Crane, 1899
"La Rosa Centifolia by Pierre-Joseph Redoute, 1817 and "The Peacock Garden Wallpaper by Walter Crane, 1885
“Regina Cordium” by Dante Gabriel Rossetti, 1866
Liberty&Co needlework catalogue, ca.1900
Interior and façade of the Liberty flagship store. Early 20th century
The artwork "The Hundred Leaved Rose" or "A floral fantasy in an old English garden" set in in an antique frame of the Arts and Crafts movement.